The Sales Funnel For Effective Online Marketing
The sales funnel is a fundamental part of business and marketing for many years. Recently, it appears to me that the subject of funnels being used to promote Internet business is popping up all over the internet.
The truth is that people are eager to know more about this marketing strategy and how they can apply it in their marketing efforts on the internet. Continue reading to learn more about the sales funnel and how it can be used to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. The term, "funnel", is used to describe and visualize the entire sales process. The funnel is a clear comparison because it allows potential customers to "Unqualified prospects" on the top, and more narrow chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects" These are people who could need your products or services however, you've not yet contacted them. After a series of phone calls, sales and promotions, you have reached people who have bought your product or services.
The effectiveness of a lead generation funnel is due to its capability to monitor the activities of your customers at various stages of the expanded sales process. Using the sales funnel through figuring out the quantity of prospects who are qualified at each point of the process, it's possible to predict the amount of potential customers that will eventually become actual customers.
A sales funnel can aid you in determining where your sales process is failing or successful, or whether your campaign isn't attracting enough prospects. This information will allow you to determine which areas to concentrate your efforts to help reach your goals in marketing. It's used to measure and control the process of selling of clients.
The Front - End or the Sales Funnel Top
Your top sales funnel is the most active and most important area in your process. It requires constant testing. There are literally no end of front-end concepts. Your imagination and your resources are the only limitations.
The primary goal of the front-end will be to draw in potential clients and convert these buyers into buyers down the sales funnel.
A prospective client is "qualified" when they sign up to your product or service. This is the point in the sales funnel where the prospective customer or "Unqualified prospect" is a qualified lead because they have taken actions which show they are sufficiently interested to purchase your product.
To make your front-end effective you must be able to drive specific traffic to your site blog, website, or squeeze pages. PPC advertisements, articles for marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all excellent sources.
You'll find that there are a variety of tools available to "qualify" the "Unqualified prospect". One of the more efficient methods is to use an online squeeze page, that allows you to offer something of value relevant to your service or product which people can receive for free or at a significantly reduced cost in exchange for the exchange of their email address and name. The products offered vary from video and newsletters to ebooks, e-mail courses as well as related reports.
So we realize that the front end of the sales funnel is the place where people are drawn into your sale funnel. Now what about the back-end?
The Bottom or Back-End of the Funnel
The bottom, or back end, of the sales funnel are where the majority of sales and profits occur. It is also where you'll discover the most expensive products. These products would all be suitable for the same audience, however they are delivered in different formats, like video, audio and live interaction.
The primary difference between the front-end and back-end lies in the type of client as well as the price of the product or service which is offered.
It's true that only a tiny percent, maybe 1 to 2 percent of the people who enter your front-end, will end up in your back-end. It's okay, because this small segment will be investing more in the long run.
It is evident that, while front end products and services can be priced at less than $100, back-end products and services typically cost in the hundreds or thousands. The back or bottom of your sales funnel is the main source of revenue for an Internet company. This is also the most predictable area of the sales process.
As I mentioned in the past, the sales funnel is as flexible as your imagination and resources allow.
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