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What is a Marketing Funnel

Apr 6

What is a marketing funnel and why is it important for every marketer online create one?

It's a strategy for marketing to encourage prospective customers to purchase items from your business. It's a selling process where visitors come to your website to find information that could help solve the issue. But, with the help of certain tools, you will be able to establish a relationship with each person who visits your blog.


This will help you better understand the needs of each visitor. This will allow you to provide the best information possible to all your visitors. Visitors is more comfortable buying your product when you have earned their confidence. The visitor then becomes a client.

At some point, many customers turn into very loyal customers who are ready to buy any product that your website promotes. Marketing funnels are a compilation of all the steps that are involved in turning visitors to customer who will buy anything you offer.


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This is the goal that should be achieved. It is achievable with a well-designed funnel.

Your efforts to market are grabbing the attention of people, and bringing them to your funnel. They enter the funnel once they fill out the forms that you have on your PERSONAL lead capture page. I say "personal" because nobody will ever opt-in to your lead capture for business page. They want to be leaders, not a business.

The lead capture page is the entrance into the funnel. When they click that "Sign Up now" or "Enter Here" button, they are entered into an entirely new idea of network marketing.

The most important thing is that they're competent to perform the task. It's their choice. You've sold them nothing except your leadership qualities as a mentor and as someone who can help them increase leads and bring more money into their businesses.

This is the way a typical marketing funnel functions:

The "front-end", you can make a promotional offer that will draw and attract prospective customers who may be interested in purchasing your products later in the sales funnel. To receive your free product, join (also called opt-in), and provide your name and email address. In turn you'll add them to your mailing list.

You now have these people in your email list and you can send them related offers that might interest them.

By signing up for the free offer will take you to a webpage that has low-price deals or what's called"a "trip wire offer". This is the moment they will be taken to the "back side" of your funnel.

If they purchase the bargain offer, they'll be added to a second similar offer for a more expensive price (normally known as an "upsell"). If the person buys the more expensive offer, they will be transferred to a different product at a higher price. This process can be repeated for a number of more.

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